The value chain describes the process of work, the actors and the
channels involved in the production, processing and marketing
of the product. The approach to agriculture focuses on
improved quality of agricultural products, increased agricultural
systems efficiencies or development of differentiated agricultural
products, so as to achieve a more rewarding position in the market
place (competitive advantage) through the collaborative efforts of
industry stakeholders. This approach emphasizes on value addition
and agriculture innovation driven by the needs and demands of end
consumers. Value chain based development ensures that all agents of
the cycle from input supply, production/cultivation, processing,
handling, marketing, storage, etc. are developed.